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Search Engine Optimization

For most of us, this is the most important part of having a website. The best time to consider SEO is before you build a site. Make sure you or your web designer has a really good grasp of how the search engines work. After your site is built, there are still ways to increase the visibility of your website in the search engines. Additionally, you will want to keep track of how your website is performing in the search engines. We provide some very helpful information below.

Best Resource:

The BEST resource to learn this is at Search Engine Watch.

Pay Per Click:

If you want to pay for performance in the search engines there are two major players at this time. Visit their sites and get your website visible in the search engine for a very targeted market very quickly. Often, this is the BEST way to spend your marketing dollars.

Yahoo/Overture
Google Ad Words

A newer player on the scene in this arena is... you guessed it... Microsoft. To see what they offer, you can go to Microsoft adCenter.

Performance Reporting:

If you want to keep an eye on your site's ranking for multiple search terms in multiple search engines, consider using this great program by Caphyon. Advanced Web Ranking is a great tool.

SEO Consulting and Services:

If you get into all of this and decide that it's too much to learn, consider hiring Out of Nowhere to help you with an SEO Consult and other SEO services. You can download our SEO worksheet here.