Selecting Your Search Terms
Everyone who does a search online has a question or problem for which they want an answer. Your customer will enter a search looking for the answer and you want to be their answer. For the search engines to know what your site is about, you need to provide it with data. What’s the data you provide? The text on your site! Once you choose the proper search terms, you can integrate them into text to make your site more likely to achieve a high ranking in Google and the other search engines.
Unless you have the budget to hire a market research company, the place to begin when selecting your search terms is to ask yourself a question: How would my ideal customer search for what I offer? Once you have that answer, follow the steps below.
For the purpose of illustration, we will show you the three steps in involved in selecting search terms for a company that does commercial roofing repair. Once you grasp the basic idea, you can apply these concepts when writing the text for your website.
Each page on your site should have its own specific search terms.
Going with our theme of commercial roof repair, search phrases for different pages on your site might look something like this:
- Fort Worth commercial flat roofs
- Fort Worth flat roof repair
- Fort Worth commercial roof installation
- Fort Worth roof repair estimate
You get the picture!