In May of 2012 (in the United States) 10.11% of Website hits/pageviews come from a handheld mobile device (according to StatCounter). Today in the United States and Western Europe, 90% of mobile subscribers have an Internet-ready phone.


Having a website that works well in mobile phones and tablets is not a choice anymore. It is essential, unless you want to leave out a large percentage of your web audience.

There are two philosophies for creating a site for mobile devises:

  • Create a second site that has the same content, but is designed for small screens. This is tricky, because there are so many different sizes of phones and tablets, which size to you use as your optimum viewing size.
  • Create a site in code that adjusts to the different screen sizes and works well in all sizes. This is called "responsive" site design. (Wikipedia)

Responsive design is a web design approach aimed at building a website that works well (a pleasant viewing experience, easy to read, and navigate) across a wide range of devices (from mobile phones to desktop computers). This does not mean the site will look the same on different devices; just the opposite. A responsive design will adjust for the type/size of display. Our goal with a responsive design is for the design to allow a viewer to enjoy the site regardless of the device they are using.

If having a website built using responsive design is important to you, don’t assume, make sure that the project scope specifically outlines that you’re site will be built using responsive design.